Email has been around for several decades now and with it came email marketing. Simply put, email marketing is a widely used strategy for sending promotions and useful information via email to your client base.
Learn More →Ever since the beginning, when Advertio was made up of just a handful of people, company culture and team member well-being have always been the two most important factors to our success.
Learn More →People like different things and have their own taste, making it challenging to create a product that pleases everyone — this is valid for your online ads as well.With so many different ad networks, formats and restrictions come different ways of creating ads and different decisions to make.
Learn More →Keywords are words or small phrases that search engines use to match your ads with what people are searching for when looking for a solution. When you create ads on Google or Bing, you should keep in mind what people are typing in the search bar when they search for a product or service similar to what you offer and use those keywords to help search engines find your ad, maybe even using them in your ad copy.
Learn More →At advertio, we have always known the importance of good design for our app’s success and that’s why we are constantly working on improving and updating our UI.
Learn More →Creating new and original content is an excellent way to promote your brand and increase your online engagement rates. At the same time, it can be a very time consuming task and may require someone on the team allocated to that task full-time.
Learn More →At advertio, we’ve always had the goal of helping businesses create advertising campaigns as fast as possible and with the best results. From the start we have aimed for a democratisation of the advertising market as we envision a future where all types of businesses can share the same online space and reach their individual goals, regardless of expertise or budget.
Learn More →Here are a few suggestions to keep yourself busy and entertained.Just like most tech companies, at advertio we’re working remotely for the next few weeks, which means that we’re spending way more time at home than we use to.
Learn More →This post offers a quick overview and explanation about what this specific keyword means.If you Google the meaning of ‘copywriting’, you’ll find something along the lines of “the activity or occupation of writing the text of advertisements or publicity material.”
Learn More →Bernardo joined us last summer as a Front-end Developer Intern. At first, the plan was for him to stay for just three months during his summer break from his Master’s degree, but here we are in January and he’s now a major contributor to advertio’s success.
Learn More →We’re now in December and the new year is just around the corner. This makes for the perfect time to look back on how your business performed in 2019 and check if you achieved the goals you had planned. At advertio, we’re also taking this opportunity to look back, understand what didn’t go as planned and start setting new goals for 2020.
Learn More →One of the most common mistakes people make when they start advertising online is to try to be on every social network that ever existed, or on those ones they prefer, rather than analysing where their audience is and spends most time.Either way, this has a huge impact on the results you’ll get, so it’s really crucial that you analyse where it makes sense to be placing ads. To help you do this, here are a few guidelines about some of the most-used advertising networks.
Learn More →Nowadays, a big part of growing a company is taking part in conferences related to your business area. This is a great way of listening to insightful talks about topics you may not be familiar with, as well as to get to know other brands and people from the same area as you. Depending on the conference and on your business, this can also be a good opportunity to drum up investment and meet key players who could help you take your business to the next level.
Learn More →With so many different platforms to advertise on and so many different types of ads on each one, it can be confusing to figure out what the best method is for your business.
Learn More →By now you have probably been managing your business for a while and created an audience for your social media accounts. Yet, you feel as if you could get through to more potential customers if you started advertising your product/service online to achieve more engagement, bookings or downloads.
Learn More →As we’ve mentioned before, knowing your customers is very important. If you want to advertise online you should know who your potential client is, their habits, age, gender and even some personality traits. Only that way will you be able to craft the right message and place it in the right communication channels.
Learn More →A few months ago I wrote about why we chose the startup life and why our team took the chance to work at a startup rather than at any other bigger company. At the time I was pretty new at advertio, having only been working there for a few weeks, but the teamwork and effort were already visible.
Learn More →Earlier this week we shared a post on our social media on how Generation X spends more time on their smartphones than Millennials, which may be a surprise for many people. That is to say that people aged between 38 and 53 are spending more hours on their phones than those aged between 22 and 37.
Learn More →I’ve talked previously about how people are visual beings and how important it is to choose engaging photos or videos when posting online. We live in a world where everyone is online most of the time and the amount of content we’re exposed to is ever increasing, which makes it harder to separate the things we care about from the things we don’t.
Learn More →Companies these days are more and more open to the possibility of remote work and some of them even take it into consideration when recruiting. As technology keeps evolving, it brings the world closer together and makes it possible to work for a company in a different city, country or even continent.
Learn More →If you have been advertising online for a while or researching how to measure your ads’ results, the chances are that you have come across these acronyms. Actually, whether you are advertising on social media, a blog or a search engine like Google, you should keep track of these methods in order to better understand your data and how you can improve your results.
Learn More →If you own a business, chances are that you already have a Facebook page or even an Instagram account to promote your brand. These social media accounts are usually the first ones to be created by any business owner, which makes sense as they are the ones with the largest audiences.
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