We’re now in December and the new year is just around the corner. This makes for the perfect time to look back on how your business performed in 2019 and check if you achieved the goals you had planned. At advertio, we’re also taking this opportunity to look back, understand what didn’t go as planned and start setting new goals for 2020.
Learn More →One of the most common mistakes people make when they start advertising online is to try to be on every social network that ever existed, or on those ones they prefer, rather than analysing where their audience is and spends most time.Either way, this has a huge impact on the results you’ll get, so it’s really crucial that you analyse where it makes sense to be placing ads. To help you do this, here are a few guidelines about some of the most-used advertising networks.
Learn More →Nowadays, a big part of growing a company is taking part in conferences related to your business area. This is a great way of listening to insightful talks about topics you may not be familiar with, as well as to get to know other brands and people from the same area as you. Depending on the conference and on your business, this can also be a good opportunity to drum up investment and meet key players who could help you take your business to the next level.
Learn More →With so many different platforms to advertise on and so many different types of ads on each one, it can be confusing to figure out what the best method is for your business.
Learn More →By now you have probably been managing your business for a while and created an audience for your social media accounts. Yet, you feel as if you could get through to more potential customers if you started advertising your product/service online to achieve more engagement, bookings or downloads.
Learn More →As we’ve mentioned before, knowing your customers is very important. If you want to advertise online you should know who your potential client is, their habits, age, gender and even some personality traits. Only that way will you be able to craft the right message and place it in the right communication channels.
Learn More →A few months ago I wrote about why we chose the startup life and why our team took the chance to work at a startup rather than at any other bigger company. At the time I was pretty new at advertio, having only been working there for a few weeks, but the teamwork and effort were already visible.
Learn More →Earlier this week we shared a post on our social media on how Generation X spends more time on their smartphones than Millennials, which may be a surprise for many people. That is to say that people aged between 38 and 53 are spending more hours on their phones than those aged between 22 and 37.
Learn More →I’ve talked previously about how people are visual beings and how important it is to choose engaging photos or videos when posting online. We live in a world where everyone is online most of the time and the amount of content we’re exposed to is ever increasing, which makes it harder to separate the things we care about from the things we don’t.
Learn More →Companies these days are more and more open to the possibility of remote work and some of them even take it into consideration when recruiting. As technology keeps evolving, it brings the world closer together and makes it possible to work for a company in a different city, country or even continent.
Learn More →If you have been advertising online for a while or researching how to measure your ads’ results, the chances are that you have come across these acronyms. Actually, whether you are advertising on social media, a blog or a search engine like Google, you should keep track of these methods in order to better understand your data and how you can improve your results.
Learn More →If you own a business, chances are that you already have a Facebook page or even an Instagram account to promote your brand. These social media accounts are usually the first ones to be created by any business owner, which makes sense as they are the ones with the largest audiences.
Learn More →Ever since I started work five years ago, everyone asks me what I do. They know that I studied marketing and advertising, but when I tell them that I’m in charge of a company’s content strategy that baffles them.
Learn More →If you’ve been around social media for a while you’ve probably come across the terms reach, engagement and likes but often people don’t know exactly what they mean and why they matter.
Learn More →What type of social media posts should I be writing? How can I create original content every week? These are questions I get asked a lot and although I don’t have a unique answer, I’ll try my best to provide a few tips.
Learn More →KPI stands for Key Performance Indicator and is a measurable value that indicates whether a company is achieving its business goals and is commonly used to analyse whether a company is meeting the targets it has established for different strategies.
Learn More →Growth Hacking is a term coined by Sean Ellis to refer to the practice of agile growth methods that help a business grow faster and retain customers. Such practices and processes to supercharge growth were used by companies such as Airbnb, Facebook and Amazon to get to where they are now, using low-cost strategies that helped them expand.
Learn More →Over the last few years I’ve come to realise that I’m one of very few people who actually enjoy writing. I don’t really have an answer for why this is, but every time I ask someone to write a paragraph for an article, they almost have a meltdown.
Learn More →Managing the social media accounts of any business is a lot of work. Not only do you have to create engaging content and great visuals; you also need to consider the best timing for each post and on which social media networks.
Learn More →Websites these days are pretty much the face of a business. When you say your company’s name, those who are interested in knowing more about your service or product will probably Google it and try to find out what there is online about it, which means that your website should clearly show what you do and why people should choose you over your competition.
Learn More →Over the last few years, SEO has become the latest big thing when building a website. If you’ve been around a digital marketeer, content writer or software developer, you’ve probably heard this word before and wondered what it means.
Learn More →Nowadays, startups are everywhere and more are being created every day. What was once a weird word has now become something even our parents have heard about. Even so, startups still tend to be seen as unstable and uncertain, so when I quit my previous job many of my friends were surprised by my decision.
Learn More →Having a brand or a company is never easy, and having a presence on social media is essential but can actually make it even harder. Social media accounts are a great way to showcase your brand’s personality, build an audience and create a community that shares the same interests. However, when dealing with people there will always be someone criticising your brand, whether they had a bad experience or just because they are really opinionated.
Learn More →Digital Marketing has been around for a few years now and many of us are familiar with most aspects of having a digital strategy. However, it is not uncommon to come across a term or phrase that you have never heard of, so we will be explaining what some of those words mean, starting with Geofencing.
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