Earlier this week we shared a post on our social media on how Generation X spends more time on their smartphones than Millennials, which may be a surprise for many people. That is to say that people aged between 38 and 53 are spending more hours on their phones than those aged between 22 and 37.
Learn More →I’ve talked previously about how people are visual beings and how important it is to choose engaging photos or videos when posting online. We live in a world where everyone is online most of the time and the amount of content we’re exposed to is ever increasing, which makes it harder to separate the things we care about from the things we don’t.
Learn More →Companies these days are more and more open to the possibility of remote work and some of them even take it into consideration when recruiting. As technology keeps evolving, it brings the world closer together and makes it possible to work for a company in a different city, country or even continent.
Learn More →If you have been advertising online for a while or researching how to measure your ads’ results, the chances are that you have come across these acronyms. Actually, whether you are advertising on social media, a blog or a search engine like Google, you should keep track of these methods in order to better understand your data and how you can improve your results.
Learn More →If you own a business, chances are that you already have a Facebook page or even an Instagram account to promote your brand. These social media accounts are usually the first ones to be created by any business owner, which makes sense as they are the ones with the largest audiences.
Learn More →Ever since I started work five years ago, everyone asks me what I do. They know that I studied marketing and advertising, but when I tell them that I’m in charge of a company’s content strategy that baffles them.
Learn More →If you’ve been around social media for a while you’ve probably come across the terms reach, engagement and likes but often people don’t know exactly what they mean and why they matter.
Learn More →What type of social media posts should I be writing? How can I create original content every week? These are questions I get asked a lot and although I don’t have a unique answer, I’ll try my best to provide a few tips.
Learn More →KPI stands for Key Performance Indicator and is a measurable value that indicates whether a company is achieving its business goals and is commonly used to analyse whether a company is meeting the targets it has established for different strategies.
Learn More →Growth Hacking is a term coined by Sean Ellis to refer to the practice of agile growth methods that help a business grow faster and retain customers. Such practices and processes to supercharge growth were used by companies such as Airbnb, Facebook and Amazon to get to where they are now, using low-cost strategies that helped them expand.
Learn More →Over the last few years I’ve come to realise that I’m one of very few people who actually enjoy writing. I don’t really have an answer for why this is, but every time I ask someone to write a paragraph for an article, they almost have a meltdown.
Learn More →Managing the social media accounts of any business is a lot of work. Not only do you have to create engaging content and great visuals; you also need to consider the best timing for each post and on which social media networks.
Learn More →Websites these days are pretty much the face of a business. When you say your company’s name, those who are interested in knowing more about your service or product will probably Google it and try to find out what there is online about it, which means that your website should clearly show what you do and why people should choose you over your competition.
Learn More →Over the last few years, SEO has become the latest big thing when building a website. If you’ve been around a digital marketeer, content writer or software developer, you’ve probably heard this word before and wondered what it means.
Learn More →Nowadays, startups are everywhere and more are being created every day. What was once a weird word has now become something even our parents have heard about. Even so, startups still tend to be seen as unstable and uncertain, so when I quit my previous job many of my friends were surprised by my decision.
Learn More →Having a brand or a company is never easy, and having a presence on social media is essential but can actually make it even harder. Social media accounts are a great way to showcase your brand’s personality, build an audience and create a community that shares the same interests. However, when dealing with people there will always be someone criticising your brand, whether they had a bad experience or just because they are really opinionated.
Learn More →Digital Marketing has been around for a few years now and many of us are familiar with most aspects of having a digital strategy. However, it is not uncommon to come across a term or phrase that you have never heard of, so we will be explaining what some of those words mean, starting with Geofencing.
Learn More →When starting to build a marketing campaign, you should first define who your audience is. Who will you be talking to? Are there different audiences or can you tailor your content to a single group of people? Where should you place your ads? These questions may seem simple but, more often than not, they usually end up taking some time to answer precisely.
Learn More →Building a growth team is an important step to take after launching a product. The team will focus on finding growth opportunities together, implement them and measure the results.
Learn More →There are many reasons why being mobile optimised is important for your business, such as to achieve a higher SEO ranking or to provide a good experience to all customers who use their smartphones to access your website or app.
Learn More →The process of Beta testing is extremely valuable when preparing for a product launch as it helps to assure the necessary quality when you release the first version of the product.
Learn More →Brand ambassador programmes are extremely helpful in reaching more customers with a small budget. They are commonly used by startups with some reputation that already have customers highly engaged with the brand.
Learn More →The concept of digital nomads is not a new one but has become trendy as new opportunities and different types of jobs emerge.The focus on digital throws up opportunities to work remotely in cheap places with a high quality of life, as the number of people with jobs in the areas of software development, digital marketing and other online activities increases.
Learn More →Unless you work for a travel agency or other tourism-related business, you will probably go through hard times during summer, obtaining fewer revenues and exposure.This is not a new occurrence. In fact, the only thing that is frequently changing with time is the way companies adapt to this slow season.
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