Advertio announces support for Responsive Search Ads

Press Release
January 31, 2022

We are delighted to announce that Advertio now supports the Responsive Search Ad (RSA) Format on both the Google Ads and Microsoft Advertising platforms. RSAs are the broadest and most customisable text ad format available within SEM, offering advertisers the opportunity to create ads with thousands of possible variations within a single creative. 

Advertio combines the power of Google and Microsoft’s AI with our own NLP modelling technology to help business owners automatically produce ad content that yields superior engagement and guaranteed cost-per-goal results from their advertising campaigns.

With the deprecation of Expanded Text Ads (ETAs) creation and editing scheduled for June 30th, 2022, we are thrilled we can give our partners and direct customers the opportunity to master the RSA format now, well ahead of the deadline. We look forward to supporting our partners as they migrate their text ad content to the RSA format, firm in the knowledge that we are saving them time, increasing the flexibility of their creative and boosting SEM performance.

Advertio CPO, Matt Gill, commented “support for RSAs signals the first significant release of a feature-rich quarter we have planned, with further enhancements to our NLP models and analytics tools coming soon”. 

If you would like to find out more about how Advertio can help your business, contact us today! We look forward to hearing from you.

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