4 tips to improve your Instagram Business account

Mariana Machado
July 2, 2020

If you own a business, you probably have an Instagram account to share your latest business updates, or have at least thought about creating an account on the platform.

Photo by Alex Holyoake on Unsplash

Instagram is used worldwide by people of almost every generation, making it a good platform to spread awareness about your brand or even sell products. In fact, according to Instagram, more than 200 million people visit at least one business profile daily, making it very important to make the most of your profile.

To help you with this, we’ve gathered four simple tips to up your Instagram game.

#1 Write a good bio

Your account bio should be clear, concise and immediately showcase what your business is and does. With so many business profiles, it’s important that people understand what you do as soon as they get to your profile. It’s unlikely that they will search for your brand if that information isn’t readily available.

To write a good bio, you should start by showcasing your USP (Unique Selling Proposition) and telling your audience what sets your business apart from your competitors. This should be a small phrase, under 150 characters.

Your bio should also include a link to your website or app to make it easier for users to access more information about your business without having to leave Instagram.

#2 Make good use of hashtags and locations

When posting on Instagram, it’s important to use a few hashtags in order to help your profile get discovered. Hashtags function as tagging tools that attach words or expressions to your posts. Users can search for these words or expressions to find content that uses them, taking them directly to the issues, products or services that most interest them.

You can also create your own hashtags; they may include your brand, products or even your slogan. These should be used on all your posts along with others that are already popular within your business area. If you don’t know which hashtags to use, tools like http://best-hashtags.com/ can help you select a few by letting you know the most used topic-based hashtags..

Another strategy that can help you get discovered by different users is using your location. By tagging your location in your posts, you increase the chances of people in that area to come across your post in the Discover Page.

#3 Be consistent with your aesthetic and fonts

Having a beautiful, consistent grid is a great way to use your brand’s aesthetic on Instagram. There are plenty of ways to do this, but one of the simplest is to always use the same photo filter for every post. This way, all your posts will have the same look and feel, making them more aesthetically pleasing when scrolling through your profile.

Other ways of using Instagram’s grid to give your profile some personality include adding a border to your photos or even selecting a posting scheme that creates a unique design when people scroll through your feed.

Another thing you should keep in mind is that if you use text in your posts, you should try to keep them consistent by always using the same font. This way your posts will look cleaner and make your profile look more organised.

#4 Don’t forget about Stories

You can — and should — also use Stories to boost your engagement as more than 500 Million accounts use them every day. To make good use of your Stories, you can use Instagram’s apps like Boomerang and Hyperlapse to help you create beautiful videos and images.

Another great use of Stories is the ability to create your own filters and create interactive content. As mentioned in this blog post, interactive content can boost your engagement and build a closer relationship with your followers.

Once you create your Stories, you can add them to the Highlights which will remain available on your profile, even after the Stories expire. This allows you to separate your content into different groups and allow new users to get a glimpse of what you’ve been doing before they follow you.

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